Grayton Automatic Watches (OLD)

Grayton Automatic watches enter the social media & fast fashion era with Montrichard Group Grayton, in partnership with Montrichard Group, is the 1st brand offering customized automatic watches to key opinion leaders and their communities with a fast fashion approach. In the watch industry, Grayton is leading a double revolution: marketing with social media & manufacturing with fast fashion production techniques. A fully integrated supply chain solution linked to Magento e-commerce The solution implemented by Montrichard Group is deployed through a web-based solution called FINS allowing Grayton to manage their supply chain and stock online. Moreover Montrichard Group linked the FINS solution directly to Grayton’s content management system Magento. A strategic partnership Montrichard Group did a special partnership with Grayton to offer its customers a full Marketing support in order to help the brand to success on the global market. Grayton is targeting key opinion leaders or social media influences (bloggers, Instagramers, etc.) while being the only automatic watch company capable of designing completely customized collections – in just a few short minutes – revolutionizing a process that can normally take weeks! Utilizing its key partnership with the Montrichard Group, Grayton can create an unlimited number of limited special edition automatic watches with speed, using the manufacturing capabilities and online processing system unique to Montrichard. Results of the cooperation Based on JIT (just-in-time) manufacturing powered by FINS, The automatic Brand Grayton is able to offer a large range of products without having more than 3 weeks inventory of finished watches. With the help of Montrichard, Grayton worked with over 3,000 key opinion leaders in the first two months – essentially turning each of them into designers for their online communities and giving them the opportunity to customize an automatic watch and showcase it to their followers.