Our solution is to transform and integrate
watch brands into our ecosystem

1. We acquire brands

either through launching organic brand concepts, partnering with existing brands, securing licenses or acquiring new brands inorganically.

2. We entirely restructure the expenses

by transferring existing expenses into our shared cost centres to optimize up to 80% of existing SG&A costs.

3. We integrate the brand into our ecosystem by shifting

operations to our existing organization (e.g., Just-in-Time manufacturing, NPD, DtC logistics, customer service).

4. We accelerate growth:

Optimize product positioning to increase customer engagement and brand visibility.

5. We diversify revenue streams

by developing omnichannel distribution offers (e.g., online marketplaces, dealer network and potentially own brand retail).

Once in our ecosystem, each brand can benefit from 9 shared centers to quickly scale key activities

Commercial driven shared service centres

New Product Development & Innovation: sales and audience analysis, initial concept development (product design and engineering), audience A/B testing and prototyping

Content creation hub: Photo and video studio, copywriting and graphic editing team, storytelling team, content A/B testing

Digital marketing agency: Manage and optimize e-commerce point of sale, and search grow and optimize audience conversion based on data

In-house press agency: it is the key to drive customer engagement key opinion leaders and recognized journalists for our brands

Wholesale development team: Identify approach and open relationships with key retailers per region to scale offline presence

Operational driven shared service centres

Just-in-Time Manufacturing : only manufacturer to work on a component inventory instead of finished watches, inventory management and procurement

DTC logistics: Capable of shipping worldwide and manage all customer returns

After sales hub: One hub to manage all after sales issues from all brands

Financial system and control: Every expense is controlled and tried to be optimized to serve whole ecosystem

Our solution is to transform and integrate watch brands into our ecosystem

Once in our ecosystem, each brand can benefit from 9 shared centers to quickly scale key activities

Get in touch!

Our solution is to transform and integrate
watch brands into our ecosystem